Journal of Integrated Business and Multidisciplinary Innovation (JIBMI)

Abstract:
The integration of Artificial Intelligence (AI) and predictive analytics has reshaped the landscape of strategic management by enabling data-driven decision-making processes. This paper explores how AI tools enhance organizational agility, improve forecasting accuracy, and facilitate real-time strategic adjustments. Through a multidisciplinary approach, the study examines the adoption of AI technologies in business strategy formulation and performance evaluation. Using case-based analysis from diverse sectors, the findings reveal that AI-driven insights not only improve operational efficiency but also foster innovation and competitiveness. The paper concludes by outlining a framework for integrating AI analytics into strategic planning for sustainable business growth.

Keywords:
Artificial Intelligence, Predictive Analytics, Strategic Management, Business Intelligence, Decision-Making, Innovation